Verano Holdings in Nevada: Brands, Locations & Vertical Integration
Verano Holdings Corp. is a leading Multi-State Operator (MSO) based in Chicago, known for its fully integrated cannabis operations—from cultivation and processing to branded retail and delivery. In Nevada, Verano’s footprint includes both its own branded dispensaries and affiliate locations acquired through strategic expansions.
Nevada Presence: Dispensaries & Cultivation Sites
2021 Sierra Well Acquisition (Northern Nevada)
In July 2021, Verano acquired Sierra Well, a Nevada-based company with dispensaries in Reno and Carson City and a 10,000 ft² cultivation and production facility in Reno, for $29 million. Read More: New Cannabis Ventures
- Scope: 2 new dispensaries + one cultivation/processing facility.
- Result: Total of 4 Verano-affiliated dispensaries across the state (with a 5th announced for Las Vegas). More About: Yahoo Finance
Southern Nevada (Las Vegas Metro)
Verano operates three Zen Leaf dispensaries in southern Nevada through affiliate partnerships, plus cultivation and production facilities in North Las Vegas. Read More: vegascannabismag.com
- As of March 2025, Verano secured a $12 million loan backed by its North Las Vegas cultivation property. Read More: MJBizDaily
- Across Nevada, Verano now maintains five dispensaries and at least one cultivation/processing facility. Read More: Cannabis Business Times
Timeline of Operations
| Year | Event |
|---|---|
| 2017 | Verano begins operations in Nevada via Zen Leaf affiliates |
| 2021 | Acquires Sierra Well (Reno & Carson City) for $29M; adds cultivation site |
| 2023 | JMS Biz Times: Verano operates 5 NV dispensaries and North Las Vegas facility |
| 2025 | Secures $12M mortgage loan against NV cultivation property |
Retail Brands: Zen Leaf & MÜV Dispensaries
Zen Leaf
- Verano’s flagship dispensary banner for both medical and recreational markets.
- Presents a welcoming, educational shopping experience with expert budtenders and hygiene-focused retail environments. Their Site: Verano
- In Nevada, Verano manages three Zen Leaf stores in southern regions.
MÜV
- A Florida-centric banner (70+ stores in FL), part of Verano’s broader portfolio.
- While MÜV is not present in Nevada, it represents a key part of Verano’s national brand strategy. Read More: Cannabis Business Times
Branded Cannabis Products
Verano develops and distributes a host of house brands across its footprints, available in Nevada:
- Verano™ – flagship flower, pre-rolls, vapes and extracts.
- Encore – edibles line (gummies, hard candies, chocolates).
- Bits – micro-dose infused pre-rolls.
- Savvy – value flower and mindset-driven vapes.
- Avexia – wellness-focused topicals, bath soaks and tablets.
- Holy Union – solventless concentrates/pre-rolls.
- MÜV – includes inhalers, patches, topicals in medicinal-focused product lines.
- On the Rocks – concentrate brand seen in other states (PA, IL) but aligned with Verano’s premium offerings.
Cultivation & Processing Capacity
- Multiple cultivation sites across Nevada, including a major North Las Vegas meta-facility and a 10,000 ft² site in Reno from the Sierra Well acquisition. Read More: New Cannabis Ventures
- Focused on high-quality, pesticide-free cultivation with 160+ proprietary strains, supporting its national brand lines .
- The $12 million mortgage on Nevada cultivation sites underscores their strategic value.
National Network & Strategy
- Verano operates 132 dispensaries and 14 cultivation/processing facilities across 13 states as of mid-2023.
- In Nevada alone: 5 dispensaries and 2 cultivation centers—one in North Las Vegas; another in Reno .
- Verano’s strategy: focus on limited-license states to build vertically integrated models and capitalize on emerging adult-use legalization.
Partnerships & Compliance Tools
- Leveraged Leaf Trade platform for streamlined wholesale ordering and compliance in Nevada. Read More: Business Wire
- Received mortgage financing denominated by cultivation assets—a sign of operator maturity .
- Although Verano faced a $135 M lawsuit in 2019 over alleged licensing disputes, the company maintains compliance and continues its Nevada expansion.
Summary of Nevada Operations
- Dispensaries: 5 (3 Zen Leaf in South NV + 2 Sierra Well affiliates in North NV), with a 6th proposed in Las Vegas. Read More: vegascannabismag.com
- Cultivation Facilities: North Las Vegas facility + 10,000 ft² Reno cultivation & processing. Read More: New Cannabis Ventures
- Branded Products: Multiple in-house brands (Verano, Encore, Bits, etc.) sold across dispensaries.
- Years in Operation: Since 2017 in Nevada; expanded via strategic acquisition in 2021; continued investment through 2025.
A Robust Presence
Verano Holdings has established a robust and scalable presence in Nevada, combining local brands (Zen Leaf, Sierra Well) with national product lines and vertically integrated cultivation assets. From executing its 2021 Northern Nevada expansion, developing premier cultivation centers, to securing strategic financing, Verano demonstrates commitment to growth and regulatory compliance in the Silver State.
As Nevada’s cannabis market continues to evolve—through lounge regulation, social equity programs, and tourism-driven sales—Verano’s integrated model positions it to remain a dominant, innovative player in both local markets and its broader national network.